Euroluce 2011 Milan: LU Murano at Salone for 50th anniversary celebration

April 2011 marks important moment for LU Murano: first participation at Euroluce, International Lighting Fair attracting 308,000 visitors from around world. Maestro Fabio Fornasier presents for first time his blown glass chandelier collections in international setting celebrating 50th anniversary of International Furniture Fair.
Participation at Euroluce 2011 marks turning point for Venetian brand, entering world lighting panorama with own artisanal creations. Event offers extraordinary showcase to valorise Venetian craftsmanship to qualified international audience.

Euroluce 2011: LU Murano first participation with 308,000 visitors

Euroluce 2011 presents wide product offering expressing sector maturity through complete range of products. Event confirms interest towards decorative lighting and expands towards other sectors such as street lighting, lighting technology, light sources and, for first time, control systems and latest generation devices.
Edition inaugurates technological island dedicated to control devices and components, presenting innovations for future of lighting. For LU Murano, this advanced technological context offers opportunity to position own Murano glass chandeliers created with traditional artisanal techniques and contemporary design.
Strategic novelty of Euroluce 2011 is pairing with SaloneUfficio, International Biennial of Work Environment, significantly expanding offering towards design and contract. This synergy responds to growing affinities between residential and professional lighting and opens new commercial prospects for LU Murano creations in contract lighting sector.
Integration with contract world allows Maestro Fornasier's chandeliers to reach architects and interior designers specialised in commercial and institutional projects. Versatility of blown glass creations adapts to customisation needs required by high-end contract market.

50th anniversary International Furniture Fair Milan

Participation at Euroluce 2011 coincides with celebration of 50 years of International Furniture Fair, placing LU Murano in context celebrating best of Italian design in world.
For LU Murano, being part of this historic celebration means affirming own role in Venetian glass tradition whilst proposing itself as innovator in worldwide luxury lighting panorama. First participation at Euroluce marks beginning of international growth path.
Event success with 308,000 visitors offers LU Murano extraordinary visibility to qualified international audience. Architects, designers, specialised retailers and sector professionals from around world discover for first time Venetian Master glassmaker's creations.

Murano blown glass collections contemporary lighting

Chandelier collections presented by LU Murano at Euroluce 2011 embody essence of Venetian glass art applied to contemporary lighting. Each exhibited piece highlights mastery of traditional blown glass techniques, reinterpreted through modern design maintaining intact cultural identity of Venetian craftsmanship.
LU chandeliers capture international visitors' attention for their capacity to unite aesthetic beauty and lighting functionality, highlighting how Murano glass can evolve whilst maintaining own historic authenticity. Presented configurations range from most classic interpretations of Murano tradition to most innovative solutions for contemporary lighting.
Exhibition installation valorises original Murano glass qualities, where transparencies, reflections and colours combine to create visual experience of strong impact. Each exhibited chandelier is unique work celebrating Murano craftsmanship uniqueness.

PLDA APIL events international lighting designers

In synergy with Euroluce 2011, collaboration with associations representing lighting designers PLDA and APIL is renewed, with two important appointments: Educators' Summit on 12-13 April and Light Focus on Milan: The Lighting Designer and New Technologies on 14-15 April. These events strengthen dialogue between LU Murano and international professional lighting design community.
Participation in these specialised forums allows Maestro Fabio Fornasier to engage with sector's most advanced design and technological trends. Meeting with international lighting designers opens concrete prospects for future collaborations and customised projects valorising Venetian glass art.
Event strengthens LU Murano presence in international lighting panorama and creates collaboration opportunities with European architects and lighting designers.