LU Murano opens new furnace to the public for Italian Glass Weeks 2022 with More Glass Less Plastic message

For the first time following extensive restoration, Fabio Fornasier reopens LU Murano Glass Studio doors for The Italian Glass Weeks 2022. The new space inauguration coincides with the most important international festival dedicated to artistic glass, with the More Glass Less Plastic message at the heart of Venetian glass tradition.

The participation represents a symbolic moment for the brand, which from ancient blown glass tradition proposes contemporary reflection on environmental sustainability. LU Murano opens Glass Studio and Furnace entirely to visitors, offering an immersive experience in Venetian glass art and its eco-sustainable applications.

The Italian Glass Weeks 2022, the International Year of Glass

The Italian Glass Weeks 2022 represents Europe's most important event dedicated to glass, born from the union of The Venice Glass Week and Vision Milan Glass Week. The festival takes place over two consecutive weeks: Milan from 10 to 18 September for industrial glass, and Venice from 17 to 25 September for artistic glass, in the year officially designated by the United Nations as International Year of Glass.

The Venetian week presents hundreds of events distributed across Venice, Murano and Mestre, with exhibitions, laboratories, workshops, conferences and guided furnace visits. LU Murano actively participates in the festival, positioning itself amongst Venetian craftsmanship excellence welcoming international visitors to discover Murano glass working secrets.

More Glass Less Plastic, LU Murano's sustainable message

The More Glass Less Plastic concept represents Fabio Fornasier's environmental philosophy, promoting glass use as a sustainable plastic alternative. During The Italian Glass Weeks, the Glass Studio becomes an awareness laboratory, where visitors discover how Murano glass can contribute to environmental pollution reduction through its durability and recyclability.

The campaign integrates perfectly within the International Year of Glass context, celebrating glass's unique properties as an eco-sustainable material. LU Murano demonstrates how Venetian craftsmanship can evolve towards contemporary applications with traditional blown glass mastery, creating enduring beauty objects replacing polluting materials.

The message resonates through creations exhibited in the Glass Studio, where every chandelier and art object testifies the brand's commitment to promoting a more sustainable future. Fabio Fornasier transforms millennial Murano artistic glass tradition into an environmental education tool, demonstrating how beauty can combine with ecological responsibility.

Glass Studio and Furnace open to international public

Throughout the festival, LU Murano Glass Studio and Furnace remain open to the public, offering a complete experience in the Murano glass universe. Visitors can admire Master Fabio Fornasier's works and iconic LU Murano collection chandeliers, discovering Venetian glass art evolution from traditional techniques to contemporary applications.

The complete opening of spaces represents a unique sharing moment, where blown glass passion meets collectors', architects' and interior designers' curiosity from around the world. The renewed Glass Studio becomes a theatre for live demonstrations, recounting how each creation emerges from millennial tradition and contemporary vision fusion.

Cultural impact in the International Year of Glass

LU Murano's participation in The Italian Glass Weeks 2022 consolidates the brand's presence in the most prestigious international glass sector events. The More Glass Less Plastic initiative positions Fabio Fornasier as a pioneer in promoting glass as an eco-sustainable solution, contributing to the International Year of Glass global narrative.

The festival experience demonstrated how Venetian craftsmanship can dialogue with contemporary challenges whilst maintaining its original identity. LU Murano continues transforming Murano glass tradition into a universal language of beauty and sustainability, consolidating Venice's reputation as world capital of artistic glass and innovation centre for a more sustainable future.