LU Murano at Maison&Objet Americas Miami 2015: first time in United States

For first time in brand history, LU Murano arrives in United States through strategic collaboration with Elledue Arredamenti. Participation at Maison&Objet Americas from 12 to 15 May 2015 marks important moment for international diffusion of contemporary Murano glass signed Fabio Fornasier.
Participation constitutes strategic milestone for brand that from ancient blown glass tradition has created luxury chandeliers capable of attracting international architects and interior designers. Opportunity to present Italian innovation to American and South American markets.

Maison&Objet Americas first edition in Miami

Maison&Objet Americas was American expansion of celebrated Parisian fair, positioning itself as international fair for luxury design sector. Event, hosted at renovated Miami Beach Convention Center, attracted over 10,000 visitors from 82 countries, strengthening Miami as contemporary design centre.
Manifestation offered LU Murano and Elledue Arredamenti possibility to present creations to international audience composed of architects, interior designers, hotel developers and private collectors. Context for valorising uniqueness of Murano glass in luxury residential lighting.

LU 36-light chandelier in black for American market

LU 36-light chandelier in black colouring attracted American audience through its visual impact and refined elegance of blown glass. This Fabio Fornasier creation is contemporary evolution of Venetian craftsmanship, where centuries-old tradition expresses itself through modern lines.
Choice of black colour for American market proved strategic, offering design versatility for architects and interior designers seeking solutions with strong aesthetic impact. Modular chandelier with its 36 lights creates diffused and scenographic lighting.
Configuration of 36 light elements guarantees ideal application for exclusive residential projects, luxury hotels and luxury commercial spaces. Murano glass mastery expresses itself through every single element, maintaining aesthetic identity of LU Murano brand.

Elledue Arredamenti collaboration for American market

Collaboration with Elledue Arredamenti was model in promotion of Italian design on international markets. Partnership enabled combining LU Murano expertise in design lighting with distributive and commercial competences of Elledue Arredamenti, creating integrated offer for American market.
Elledue Arredamenti recognised in contemporary Murano glass by Fabio Fornasier value for own commercial proposition, enabling LU Murano to reach new international clientele segments. Collaboration demonstrated how complementary competences can valorise Italian quality worldwide.

Entry into American market and prospects

Participation at Maison&Objet Americas through partnership with Elledue Arredamenti strengthened LU Murano presence in American market, opening new commercial opportunities and strategic partnerships. Event enabled presenting quality of contemporary Murano glass to international audience, strengthening brand reputation in Italian design lighting.
Miami experience demonstrated how tradition of Venetian glass art can reach global markets through strategic collaborations and design quality. Fabio Fornasier has transformed Murano glass tradition into contemporary style, capable of meeting diverse cultures whilst maintaining identity characterising every LU Murano creation.